Body Shape center
Website and visual identity for wellness center
Client
- Body Shape center
- Well-being
- 2023 -2024
Services
- Branding
- Graphic charter
- Logo
- Squarespace
- Website
A passionate entrepreneur and founder of Body Shape Center, Célia offers a range of premium, innovative treatments dedicated to well-being and body contouring. During her launch phase, she had a clear vision for her business but was looking for the ideal partner to structure her project and build a comprehensive presence, both online and on the ground.
Our team supported her from day one in this challenge through three strategic pillars: the complete creation of her brand universe (logo, elegant brand guidelines, and physical marketing materials), an in-depth UX/UI study to design beautiful screens reflecting the premium nature of her treatments, and finally, the digitalization of her business through the development of a showcase website featuring an automated online booking module to convert visitors into clients 24/7.
Launch the siteAn elegant and modern visual identity
For Body Shape Center, we created a brand identity that instantly inspires trust, serenity, and premium quality. At the heart of this identity, the logo combines refinement and modernity through subtle creative research: it outlines a harmonious female silhouette by ingeniously playing with the inverted letters B, S, and C for Body Shape Center. This unique emblem is supported by a palette of soft rose tones reminiscent of skin, care, and well-being. To ensure perfect consistency for the opening of her center, we rolled out this visual universe across her physical communication materials, creating a comprehensive, reassuring, and professional brand experience.
An immersive showcase website
Body Shape Center’s website was envisioned as the digital extension of Célia’s clinic. Thanks to a sleek, clean, and fully responsive design, each service is highlighted in a clear and appealing way. The emphasis was placed on fluid navigation, allowing prospective clients to explore the treatments, understand Célia’s expertise, and immerse themselves in the center’s universe in just a few clicks.
A smart and connected booking module
To simplify Célia’s day-to-day operations and offer full autonomy to her clients, we integrated a custom online appointment scheduling system. Directly synchronized with her Google Calendar, this module allows users to view real-time availability, book their treatments, and receive an automated confirmation. For Célia, it guarantees an optimized schedule without wasting time on administrative management.
