Optimax

Optimax by KERN‑IT

The advanced optimization program for public websites and applications
Improve the performance, perceived speed, SEO & AI visibility and quality of your public frontend.

We optimize your website, your SEO & your performance

Why advanced optimization gets left aside

The reasons why even simple optimizations are postponed indefinitely

Focus on features

Teams focus on building new features rather than optimizing what already exists.

Limited budgets

Allocated budgets favor developments that are visible to stakeholders.

Tight deadlines

Deadlines dictate priorities and optimization always comes after urgent deliveries.

Perceived non-urgency

Optimization seems less urgent than bugs or new business requests.

Result: Even simple, high-impact optimizations stay on the "do it later" list

The impact of a high-performing public frontend

The concrete benefits of continuous optimization

SEO Visibility

Improved Google ranking thanks to optimized Core Web Vitals

AI Visibility

Better indexing by AI engines and conversational agents

Conversion

Higher conversion rate thanks to a smooth UX

Image & credibility

Stronger perception of quality and professionalism

User Experience

Greater satisfaction and a lower bounce rate

Mobile Performance

Optimal experience on every device and connection

The reality of marketing teams

Overloaded professionals facing complex technical needs

Marketing handles

  • Campaigns and acquisition strategy
  • Content creation and management
  • Conversion analysis
  • Social media and community
  • Reporting and ROI

But can't

  • Refactor legacy JavaScript
  • Manage the critical rendering path
  • Reduce front-end technical debt
  • Configure CDN and compression
  • Optimize advanced mobile

For which sites?

OPTIMAX™ is built for high-visibility public frontends

Visible corporate sites

Corporate, institutional and showcase sites

Commercial frontends

E-commerce, landing pages, conversion funnels

Public SaaS platforms

Home pages, pricing, documentation

Digital public services

Citizen portals, public administrations

External user frontends

Interfaces intended for the general public

B2B portals

Partner, client and supplier spaces

OPTIMAX™ is for sites that have lived

From 6 months in production, optimization becomes truly profitable

Typical symptoms

  • Unexplained progressive slowdowns
  • Regressions invisible day-to-day
  • Accumulated technical debt
  • UX friction setting in
  • Declining Lighthouse score

Opportunities

  • Measurable ROI on optimization
  • Established user base
  • Identifiable usage patterns
  • Proven business value
  • Justifiable budget

The 2 levels of optimization

Basic optimizations

The quick wins that are often overlooked

  • Uncompressed / non lazy-loaded images
  • CSS/JS not minified or bundled
  • Missing lazy loading
  • Useless or blocking third-party scripts
  • Excessive page weight
  • Ignored Lighthouse warnings

Advanced optimization

The engineering that makes the difference

  • Targeted refactoring of critical code
  • Advanced mobile optimization
  • CDN and edge computing tuning
  • Deep JavaScript reduction
  • Semantic HTML restructuring
  • AI-first SEO optimization
  • Critical rendering path optimization
  • Rethought front-end architecture

Who is OPTIMAX™ for

Not necessary for

  • Very recent sites (< 6 months)
  • Projects without established traffic
  • Teams with in-house front-end expertise
  • Already heavily optimized sites
  • Projects facing an imminent full redesign
  • Very limited budgets

Ideal for

  • Sites in production for 6+ months
  • Significant traffic or business stakes
  • Teams without advanced front-end expertise
  • Marketing budgets without tech resources
  • A drive for continuous improvement
  • A need for technical credibility

Why KERN-IT?

OPTIMAX™ is built for high-visibility public frontends

Front & Back Engineering

Full command of the modern technical stack

Advanced Optimization

Performance, perceived speed, Core Web Vitals

Behavioral UX

Usage analysis and targeted optimization

SEO & AI-First

Maximum visibility across every engine

Custom Monitoring

Custom dashboards and alerts

Autonomous AI Agents

Smart automation of optimization

Technical Debt Reduction

Progressive cleanup and modernization

Proven Expertise

10+ years of experience in web optimization

The 12-month program

Structured support for continuous, measurable improvement

V
1

Full audit

In-depth analysis: performance, SEO, accessibility, technical debt, optimization opportunities. Detailed report with prioritization.

2

Basic optimizations

Quick wins: image compression, minification, lazy loading, CDN, removal of useless scripts. Immediate, measurable gains.

3

Advanced optimization

Targeted refactoring, critical restructuring, advanced mobile optimization, AI-first SEO, infrastructure tuning.

4

Monitoring & AI

Setup of real-time dashboards, automatic alerts, AI monitoring agents and continuous optimization.

5

Continuous optimization

Monthly interventions: new optimizations, adaptations to changes, technology watch, adjustments.

6

Bi-monthly report

Regular check-ins with key metrics, progress, recommendations and a roadmap of next actions.

Transparent pricing

Packages tailored to your level of complexity and ambition

Pre-qualification audit One shot

Free

Development of custom mapping for your system

  • 30-min discovery call
  • Quick site analysis
  • Initial recommendations
  • Potential estimate
One shot

3.000€

Free with a 12-month commitment to the program

In-depth diagnosis before committing to the program

  • Full technical audit
  • Technical debt analysis
  • Optimization roadmap
  • Detailed ROI estimate
  • 50+ page report
OPTIMAX™ Program Program

€2,400 – €3,200 / month

12-month support with continuous optimization

  • Basic + advanced optimizations
  • Monthly interventions
  • Monitoring & AI alerts
  • Bi-monthly reports
  • Priority support
  • Technology watch

The exact price depends on technical complexity, accumulated debt, the number of pages and your ambitions.
Standard frontends: €2,400/month — Complex platforms: €2,800–€3,200/month

OPTIMAX™ is not a one-off optimization

It's a strategic investment in the performance, credibility and growth of your digital business