Optimax by KERN‑IT
The advanced optimization program for public websites and applications
Improve the performance, perceived speed, SEO & AI visibility and quality of your public frontend.
Why advanced optimization gets left aside
The reasons why even simple optimizations are postponed indefinitely
Focus on features
Teams focus on building new features rather than optimizing what already exists.
Limited budgets
Allocated budgets favor developments that are visible to stakeholders.
Tight deadlines
Deadlines dictate priorities and optimization always comes after urgent deliveries.
Perceived non-urgency
Optimization seems less urgent than bugs or new business requests.
The impact of a high-performing public frontend
The concrete benefits of continuous optimization
SEO Visibility
Improved Google ranking thanks to optimized Core Web Vitals
AI Visibility
Better indexing by AI engines and conversational agents
Conversion
Higher conversion rate thanks to a smooth UX
Image & credibility
Stronger perception of quality and professionalism
User Experience
Greater satisfaction and a lower bounce rate
Mobile Performance
Optimal experience on every device and connection
The reality of marketing teams
Overloaded professionals facing complex technical needs
Marketing handles
- Campaigns and acquisition strategy
- Content creation and management
- Conversion analysis
- Social media and community
- Reporting and ROI
But can't
- Refactor legacy JavaScript
- Manage the critical rendering path
- Reduce front-end technical debt
- Configure CDN and compression
- Optimize advanced mobile
For which sites?
OPTIMAX™ is built for high-visibility public frontends
Visible corporate sites
Corporate, institutional and showcase sites
Commercial frontends
E-commerce, landing pages, conversion funnels
Public SaaS platforms
Home pages, pricing, documentation
Digital public services
Citizen portals, public administrations
External user frontends
Interfaces intended for the general public
B2B portals
Partner, client and supplier spaces
OPTIMAX™ is for sites that have lived
From 6 months in production, optimization becomes truly profitable
Typical symptoms
- Unexplained progressive slowdowns
- Regressions invisible day-to-day
- Accumulated technical debt
- UX friction setting in
- Declining Lighthouse score
Opportunities
- Measurable ROI on optimization
- Established user base
- Identifiable usage patterns
- Proven business value
- Justifiable budget
The 2 levels of optimization
Basic optimizations
The quick wins that are often overlooked
- Uncompressed / non lazy-loaded images
- CSS/JS not minified or bundled
- Missing lazy loading
- Useless or blocking third-party scripts
- Excessive page weight
- Ignored Lighthouse warnings
Advanced optimization
The engineering that makes the difference
- Targeted refactoring of critical code
- Advanced mobile optimization
- CDN and edge computing tuning
- Deep JavaScript reduction
- Semantic HTML restructuring
- AI-first SEO optimization
- Critical rendering path optimization
- Rethought front-end architecture
Who is OPTIMAX™ for
Not necessary for
- Very recent sites (< 6 months)
- Projects without established traffic
- Teams with in-house front-end expertise
- Already heavily optimized sites
- Projects facing an imminent full redesign
- Very limited budgets
Ideal for
- Sites in production for 6+ months
- Significant traffic or business stakes
- Teams without advanced front-end expertise
- Marketing budgets without tech resources
- A drive for continuous improvement
- A need for technical credibility
Why KERN-IT?
OPTIMAX™ is built for high-visibility public frontends
Front & Back Engineering
Full command of the modern technical stack
Advanced Optimization
Performance, perceived speed, Core Web Vitals
Behavioral UX
Usage analysis and targeted optimization
SEO & AI-First
Maximum visibility across every engine
Custom Monitoring
Custom dashboards and alerts
Autonomous AI Agents
Smart automation of optimization
Technical Debt Reduction
Progressive cleanup and modernization
Proven Expertise
10+ years of experience in web optimization
The 12-month program
Structured support for continuous, measurable improvement
Full audit
In-depth analysis: performance, SEO, accessibility, technical debt, optimization opportunities. Detailed report with prioritization.
Basic optimizations
Quick wins: image compression, minification, lazy loading, CDN, removal of useless scripts. Immediate, measurable gains.
Advanced optimization
Targeted refactoring, critical restructuring, advanced mobile optimization, AI-first SEO, infrastructure tuning.
Monitoring & AI
Setup of real-time dashboards, automatic alerts, AI monitoring agents and continuous optimization.
Continuous optimization
Monthly interventions: new optimizations, adaptations to changes, technology watch, adjustments.
Bi-monthly report
Regular check-ins with key metrics, progress, recommendations and a roadmap of next actions.
Transparent pricing
Packages tailored to your level of complexity and ambition
3.000€
Free with a 12-month commitment to the program
In-depth diagnosis before committing to the program
- Full technical audit
- Technical debt analysis
- Optimization roadmap
- Detailed ROI estimate
- 50+ page report
€2,400 – €3,200 / month
12-month support with continuous optimization
- Basic + advanced optimizations
- Monthly interventions
- Monitoring & AI alerts
- Bi-monthly reports
- Priority support
- Technology watch
The exact price depends on technical complexity, accumulated debt, the number of pages and your ambitions.
Standard frontends: €2,400/month — Complex platforms: €2,800–€3,200/month
OPTIMAX™ is not a one-off optimization
It's a strategic investment in the performance, credibility and growth of your digital business