CUSHMAN & WAKEFIELD
Mapping ERP/CRM for commercial property
Client
- Cushman & Wakefield
- Real Estate
- 2020 2026
Services
- BackEnd Development
- Data synchronisation
- FrontEnd Development
- Search Engine
Cushman & Wakefield Belgium is a leading international advisor in commercial real estate and retail asset valuation.
KERN IT designed and developed a custom professional mapping platform for their teams, replacing a legacy paper and PDF-based store locator that was costly, slow to maintain, and prone to errors.
This B2B mapping solution, integrated with the Efficy CRM, now enables rapid territory analysis, visualizes over 12,000 commercial locations, evaluates zone potential, and prepares concrete projects for professional clients.
Unlike standard mapping solutions, the platform was designed as a durable professional tool, integrated into existing processes, with high levels of performance, reliability, and clarity, even at a large scale.
In production since 2020, this custom store locator has become a central decision-making tool used daily by the Cushman & Wakefield team.
Behind the Maps
Unlike traditional store locators, this mapping platform displays commercial locations at the actual parcel level, rather than as abstract points on a map.
Each store, retail unit, or brand is precisely positioned, while an advanced clustering system ensures excellent readability, even with high data volumes.
This high-resolution visualization enables:
- Instant assessment of commercial density
- Better understanding of the balance between retail brands
- Sharper analysis of catchment areas and retail potential
The map becomes a true commercial decision-making tool, used directly in client meetings.
Professional Mapping for Shopping Centers
This view illustrates a key feature of the project: the ability to represent a shopping center at the exact unit level, rather than as a single point on a map.
Each commercial space is drawn, structured, and linked to precise business data.
This visualization allows Cushman & Wakefield Belgium to:
- Analyze brand distribution
- Identify key areas and available units
- Support commercial recommendations with reliable spatial data
The map becomes a trueretail analysis tool, used both internally and in client meetings.
From Mapping to Commercial Decision Support
This view illustrates how the mapping platform developed by KERN IT goes beyond simple geographical visualization.
From any given location, Cushman & Wakefield Belgium teams can calculate catchment areas based on real travel time and immediately cross-reference them with population and purchasing power data.
This approach allows them to:
- Quickly assess a site’s commercial potential
- Compare multiple location scenarios
- Support recommendations with objective data
The map becomes a strategic retail analysis tool, fully integrated into daily operations.
